Abstract
This project is titled “A Study on consumer perceived risk in online shopping”. With the advancement of contemporary technology, people's lifestyles are changing constantly. Due to recent advances, consumers' buying behavior has also transformed. Online shopping is replacing traditional retail purchases. The goal of this research was to learn about people's attitudes toward online shopping and to determine if customers prefer online shopping or in-store purchasing, and why. The primary data for this study was gathered via a survey of 100 Thiruvannamalai customers utilizing a questionnaire. The findings of the survey showed that buyers have a good attitude towards online purchasing and that many aspects related to online shopping have emerged.
Keywords: Online shopping, Factor Analysis, Consumers’ Perception.
References
Research Methodology for Commerce – K. Venugopalan Research Methodology – C.R.Kothari
Quantitative Technology – L.R.Potty
E-Commerce – Pooja, Walia Mann Niphi
E-Commerce ( an Indian Perspective) –P.T.Joseph.S.J