Author Information
Issue No
1
Volume No
10
Issue Publish Date
05 Jan 2024
Issue Pages
1-5
Issue References
References
Books
Sontakki, D. (2006). Marketing Management. New Delhi: Kalyani publishers.Tyagi,C.,&Arun,K.(2004).Consumer Behaviour.New Delhi: Atlantic Publishers.
Journals
- Suh, J., & Youjae, Y. (2006). When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement. Journal Of Consumer Psychology, 16(2). doi: 10.1207/s15327663jcp1602_5
- Kanagal,N.(2006).Role of Relationship of Marketing in Competitive Marketing Strategy. Journal of Management and Research, Pp1-30.
- E, C., & R, H. (2016). A study on customer awareness and satisfaction of selected ayurvedicand herbal products. International Journal of Advanced Research And Development.
- 1(8).KL,K.(2003).Brand synthesis:The multidimensionality of brand knowledge. Journal of ConsumerResearch,29(4).
- Kim, & Lee. (2011). customer satisfaction using low cost carriers. Tourism Management, 32(2). doi: 10.1016
- Indirapriyadharshini, B., & Thilagavathi, M. (2016). Consumer Satisfaction on Personal care Products of Hindustan Uniliver Ltd. International Journal Of Management Sciences And Business Research, 5(12). doi: 10.5281.
- Priteshkumar Y, S. (2013). A study on rural marketing strategy- with special emphasis on selected customer preferences for Hindustan Uniliver Ltd. ParipexIndian Journal Of Research,2(2).