Abstract
Marketing strategies have undergone significant changes and have become a crucial element in a business's success. Being in tune with current trends and pioneering new ones has become essential for companies to stay competitive in the global market. To gain an edge, businesses are leveraging advanced technologies, including artificial intelligence, particularly in their marketing efforts. This study examines the impact of chat bots on both customers and companies. It gathered responses from 102 participants through a tailored questionnaire, analyzing their perspectives on Chabot adoption and its implications for businesses and customer interactions.
Keywords: Marketing, Artificial Intelligence, Chat bots, Adoption, Trend Maker, Global Platform.
References
Liss Jenneboer, Carolina Herrando and Efthymios Constantinides, (2022) The Impact of Chat bots on Customer Loyalty: A Systematic Literature Review
Ramesh Aishwarya, Chawla Vaibhav (2020). Chat bots in Marketing - A morphology of literature.
Bouchra El Bakkouri, Samira Raki, Touhfa Belgnaoui, (2022). The Role of Chat bots in Enhancing Customer Experience.
ParaskeviGatzioufa, Vaggelis Saprikis, (2022). A literature review on users' behavioral intention toward chat bots' adoption.