Abstract
This research paper examines consumer perceptions towards green products and their impact on consumer buying behavior. The study analyzes data from 150 respondents in Chennai City, focusing on the influence of demographic variables such as age, education, occupation, income, and gender. The findings highlight that consumers with higher education and income levels exhibit more positive perceptions of green products. Additionally, the research explores consumers' environmental concerns and their role in shaping consumer attitudes. The study emphasizes the significance of demographic variables in influencing consumer perception towards green products, providing valuable insights for businesses seeking to promote sustainability and cater to environmentally conscious
consumers.
References
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