Abstract
The intention of this paper is to qualitatively explore the current Marketing Strategy. Marketing is one of important department in business. It helps us to influence marketing in the market. Marketing Strategy is a business game plan for reaching prospective consumers and turning them into customers of the products or service .Activities a company undertake to promote the buying or selling of a product or service. The answers are provided in the
finding and suggestions. The stratified sampling approach is used in the research methodology under the probability sampling technique. The Study’s pollution consisted of firm customer and main data was acquired by questionnaire. The descriptive analysis includes percentage analysis, and One – way ANOVA has taken also this study and interpreted the data. So finally concluded the overall the performance and the suggestion included in the study to take up the improvement of the company next level to improve the growth and develop of the future as well as overall the relationship with the costumer. Marketing strategy is used by different companies to collaborate with their consumer. It is also employed to aware the customers about the features, specifications and benefits of company’s product. Effective marketing strategies help to get ahead in the competition.
Keywords: Prospective consumer, Stratified sampling, Marketing Strategy.
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