Abstract
The buying behavior of eco-friendly products is increasing rapidly nowadays. This is because of environmental concerns among the people. The present study is to investigate consumer awareness and perception towards eco-friendly products among youngsters in Salem. Primary and secondary data are used in the study. The data is been collected from 150 youngsters in Salem by using a random sampling technique. The study reveals consumers' awareness level of eco-friendly products and perception of eco-friendly products. The study discusses the strategy to find the original eco-friendly products for consumers and factors to be followed for a positive perception of eco-friendly product sellers.
Keywords: Awareness, Perception, Eco-friendly products, consumer.
References
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