Abstract
The digital era could not have come at a better time for the banking industry. With bank customer loyalty and trust at a low point, the recent financial fallout, and the economic downturn, banks need a fresh start. Rising to the challenge of reconnecting with customers, rebuilding trust, and renewing the banking experience, banks are starting to explore digital technologies and solutions. Forward-looking financial services providers are seeing a silver lining in today‟s challenging market they are rapidly capitalizing on the digital wave to reestablish themselves as the bank of choice with existing and new customers.
Keywords: Consumer Satisfaction, Digital Banking Service
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