Abstract
In today's competitive world schools need to find innovative ways to add value apart from traditional academic offerings. In this research we have explored how ‘EmotionAI Powered Positivity Tracker (EPPT), an EmotionAI based positivity assessment serves as a tool not only for student’s wellbeing but also provides a strategic marketing advantage. Using the AI Powered facial emotion recognition technology, on examining the data collected from 162 teen age students in India we did K means clustering. We focused on ten personality traits which includes Emotional Regulation, Sense of Purpose, Self-Awareness, Healthy Lifestyle, Adaptability, Leadership, Self-Management, Resilience, Interpersonal Skills, and Decision Making. To assess the relationship between personality traits with Positivity Score, the students with higher developed personality traits (Cluster 2; N=77; M=70.79 and SD =7.29) had significantly higher positivity score then with less development. (Cluster1; N=84, M=66.65 and SD=7.97)
Once we position in the school positioning requirements, the results state that higher personality traits will lead to measurable improvements in wellbeing, which will offer schools evidence based value propositions for parents. By identifying at-risk students, delivering preventive interventions and showcasing improvements in teen positivity the schools can achieve trust among parents, brand differentiation, and edge in enrolment.
Keywords: Value Creation, Emotion AI, Personality Traits, Positioning, Positivity
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