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A Study on Recent Trends in Customer Relationship Management (CRM)

Issue Abstract

Abstract 

In today's fast-paced business landscape, customer relationship management (CRM) plays a prominent role in maintaining strong customer connections and driving business growth. As technology continues to evolve, new CRM trends are emerging, revolutionizing the way businesses interact with their customers. In this article, we will explore one of the latest CRM trend AI and its impact on businesses. 

Key words: CRM – Customer Relationship Management AI – Artificial Intelligence ERP – Enterprise Resource Planning AR – Augmented reality VR – Virtual Reality


Author Information
Mrs. J. Revathi
Issue No
3
Volume No
4
Issue Publish Date
05 Mar 2024
Issue Pages
192-203

Issue References

 BUTTLE F. (2009) Customer Relationship Management: Concepts and Technologies. 2nd Ed. USA: Elsevier Ltd
 H.peeru Mohamed & A.sangadevan, Customer Relationship Management-A step-by-step approach, vikas publishing house pvt ltd, Noida.
 Mukesh chaturvedi abhinav, chaturvedi, customers Relationship Management –An Indian Perspective,Excel Books,New Delhi. 

 https://www.techtarget.com/searchcustomerexperience/definition/CRM-customer-relationship-management 

 http://fitsmallbusiness.com/history-of-crm/ 

 http://community.dynamics.com/blogs/post/?postid=aaf15569-121c-4f26-933f-4be57e5f03 

 https://www.vtiger.com/crm/benefits-of-crm/
 https://www.cxtoday.com/crm/the-ai-crm-era-the-best-ai-crm-tools-and-features/ 

 https://www.linkedin.com/pulse/ai-india-companies-leading-charge-utkarsh-natta