Abstract
Eco-friendly products are the products that do not harm the environment whether in their production, use or disposal. Hence these products help to preserve the environment by significantly reducing the pollution they could produce. The study has analyzed the purchase of eco-friendly products in Villupuram town of Tamilnadu. For this purpose the researcher collected primary data from 150 respondents from 42 wards of the town through interview schedule. The data collection was made in the study area during the month of February, 2017. The researcher has used percentage and chi-square test as statistical analysis. The study found that gender and occupation did not have significant relationship with source of awareness about eco-friendly products, whereas age had significant relationship with source of awareness. It was observed that easy handling and easy availability were the major reasons for buying eco-friendly products by the respondents. About half of the respondents bought eco-friendly products from small retail shops. Satisfaction on eco-friendly products and type of merchants from whom the respondents bought the product had significant relationship. It was also found that the respondents in the study area were satisfied in using paper based eco-friendly products.
Key Words: Eco-friendly, environment, satisfaction and merchant.
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