Abstract
Insurance companies play a vital role in the economy. This study deals with the problems faced by the policyholders among the insurance companies. The research mainly concentrates on the dimensions such as problems of policyholders like do not have adequate knowledge, no proper clarification and negative attitude of the advisor. The primary data for the research work was collected through the structured questionnaire. A sample of 100 policyholders was taken for this research purpose. The main intention of this paper is to impart the level
of problems faced by the policyholders among the insurance companies. The study reveals that the private sector has done its best to canvas the people by door to door in village and urban campaigns. The private Life Insurance companies put its efforts it becomes the boon for the LIC to increase its business in the Indian market. It is seen that most of the customers preferred to opt LIC over the other private insurer.
Keyword: Insurance policyholders, Indian Market, LIC Life Insurance Corporation.
References
1) Economic Survey of India, 2013.
2) Fan, Chiang Ku & Cheng, Chen-Liang (2006), “A study to identify the training needs of life insurance sales representatives in Taiwan using the Delphi approach”, International Journal of Training and Development, 10 (3): 212-226.
3) Harpreet Singh Bedi and Preeti Singh (2011) an Empirical Analysis of Life Insurance Industry in India: ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 7, November 2011.
4) Hasan banu and Naga jyothi, (2007) A Study of Insurance Perspective in Uthamapalayam taluk, Indian Journal of Marketing, May Edition, pp 10-16.
5) Insurance Regulatory and Development Authority Annual Report (IRDA) (2002–2003)
6) Ketan Prajapati and Kishor Barad (2013) To Study the Investors’ Behavior towards Life Insurance Products: International Journal for Research in Management and Pharmacy (IJRMP), Vol.2, Issue 1, January.