Abstract
There are many varieties of snacks foods, which are produced in India, and the type of snack food varies according to the region. The snacks market has changed with the advent of innovative products. It has emerged as a fast, customized and large market. The primary reason for these changes is the dynamic marketing environment in the snacks business. Changes in the marketing environment have generated a need to reconsider the managerial perspectives on marketing in the snacks business. This study has been conducted to gain some knowledge on marketing research and sales distribution of haldiram’s with special reference to Tiruvannamalai town. Also, to recommend the better solution for the development of products and services provided by them.
Keywords: Haldiram’s, Marketing Mix, Sales and Distribution.
References
Books
- William G Zikumund, Barry J Babin, Jon C Carr (2009). Business Research Methods, 8th Edition, South Western Educational Publishing, United States.
- Malhotra.N. K. (2004), Marketing Research: An Applied Orientation, 4th Edition, Prentice-Hall International, London.
Journals
- Rani, N. M., Manchanda, M. S., Mahnani, M. S., & Shekhawat, T. S. (2019). A Study on Consumer Preference and Perception Regarding Snack Products with Specific Reference to Haldiram’s. Think India Journal, 22(10), 6292- 6302
- Ahmed, J. U., Ahmed, A., Talukder, N., Sultana, I., & Anika, F. H. (2020). Haldiram’s In India. Journal Of Operations and Strategic Planning, 3(2), 240- 256
Websites
- www.Indianfoodindustry.net
- www.haldirams.com
- www.bikaji.com
- www.google.co.in