Abstract
This study aims to measure the investors' perception and attitude towards the Indian stock market especially in Commodity Trading concerning the investors in Tamil Nadu. This research is descriptive research and it is going to measure the variables that influence the investors' perception and attitude toward commodity trading. Therefore, descriptive research is taken to describe the features in testing the current scenario. A convenient sampling technique has been adopted. The universe of this study was infinite. So, it is appropriate to apply non-probability sampling. A trail survey was used to select the sample size measuring internal and construct validity and reliability of the instrument being tested. Based on the pilot study, the researcher infers that the standard deviation of the population is low.. Age and income have a significant impact on taking exposure. Forty-six functional variables are used in this study to measure investors' perceptions. These variables have explained 72% influence on measuring investor perception. This leads to a presentation of how to measure the expected and historical rates of returns for a visual asset or a portfolio of assets. In addition, we consider how to measure risk not only for an individual investment but also for an investment that is part of a portfolio. The third section of the chapter discusses the factors that determine the required rate of return for an individual investment. The factors discussed are those that contribute to an asset’s total risk. Because most investors have a portfolio of investments, it is necessary to consider how to measure the risk of an asset when it is part of a large portfolio of assets. The risk that prevails when an asset is part of a diversified portfolio is referred to as its systematic risk. The final section deals with what causes changes in an asset’s required rate of return over time. Changes occur because of both macroeconomic events that affect all investment assets and microeconomic events that affect the specific asset.
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