Abstract
Now a days investment has become fascinating because the individual can take part in the decision-making process and find the results of their choice which can make them happy. Not all investments are safe as investors will not have right decisions over the period of years. Even then every investor should get a positive return out of the investment. It is one of the major problems in middle-income class families as their savings of now will meet the expenses of tomorrow. Everyone i.e. every woman makes the investment. This study aims to present the general profile and purpose of investment of housewives in Vellore District. More specifically an attempt has been made in this article to find out the decision-making process and the purpose of investment on the basis of the importance of parameters identified before an investment is made. The research also finds the impact of age, educational qualification and family income on the purpose of investment of the housewives’ on investment.
Keywords: Investment, Housewives, Decision, Purpose, Influence.
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