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A Study on the Impact of AI-Driven Personalization on Consumer Trust and Loyalty- Digital Marketing Sector

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Issue Abstract

Abstract

One thing clear today? Artificial intelligence shapes much of what happens online - especially how content gets shaped for people, where suggestions lead them, or how they feel navigating websites. The focus here skips wide patterns, zeroing in on one point: how tailored experiences built by AI affect whether users stay loyal and believe in brands digitally. Instead of long talks or written feedback from participants, answers came through fixed survey forms filled out by a hundred respondents. Because the goal was finding common threads rather than rare stories, methods like correlation and regression helped reveal links among customization, confidence in companies, and ongoing interaction. Oddly enough, greater personalization tends to lift ease and enjoyment. Still, belief in a company or plans to come back do not climb just as high. It surprises many, but numbers show slim ties between AI-driven service and long-term customer attachment. Trust grows through openness - organizations that handle information responsibly, guard privacy strictly, speak clearly usually build stronger links.

Keywords: Customer Satisfaction, AI-Driven personalization Consumer trust, Consumer Loyalty, Digital Marketing, Data privacy, Transparency.

Author Information
T.S. Dhananjeyan II Year MBA Student, Dr. P. Tamilsevan Assistant Professor, Department of Management Studies, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi, Tamil Nadu 600062.
Issue No
4
Volume No
6
Issue Publish Date
05 Apr 2026
Issue Pages
262-269

Issue References

References

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