Abstract
This comprehensive study delves into the financial performance analysis of MRF Tyres Ltd, a prominent player in the tire manufacturing industry. The investigation encompasses a five-year period from 2019 to 2023, utilizing a mixed-method research design that integrates quantitative and qualitative approaches. The study employs various financial ratios, trend percentages, and statistical measures to assess profitability, liquidity, and operational efficiency. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, emphasizing the need for strategic planning. This study will provide valuable insights for stakeholders, guiding MRF Tyres Ltd in navigating industry challenges and capitalizing on emerging opportunities for sustainable growth.
Keywords: Financial Performance Analysis, MRF Tyres Ltd, Mixed-Method Research, Profitability Trends, Liquidity Ratios, Operational Efficiency, SWOT Analysis, Stakeholder Insights, Industry Challenges, Sustainable Growth.
REFERENCES
1. Moneycontrol - https://www.moneycontrol.com/financials/mrf/balance-sheetVI/MRF
2. Screener - https://www.screener.in/company/MRF/consolidated/
3. Economic times - https://economictimes.indiatimes.com/mrf-ltd/balancesheet/
Companyid-11381.cms
4. Company profile - https://en.wikipedia.org/wiki/MRF_(company)