Abstract
A self-help group is a voluntary association of economically backward women from a similar socio-economic background in both rural as well as urban centers. To analyze the factors influencing SHGs in the digital era. To highlight the marketing problems in SHGs in the digital era. Thus we can conclude that all Self Help Groups must opt for the right products, qualified persons for proper management, proper training for prompt production, and Government assistance for training for facing the marketing problems. It is quite necessary to train them effectively to get awareness in the marketing potential areas.
Keywords: Marketing of SHGS, digital era
References
1. V. Krishnaveni, Dr. R. Haridas, SHGs and its Marketing Problems, Global Journal of Human Social Science Economics, Vol.13, Issue.4, 2013.
2. R.Parthiban, Dr.P.BabaGnanakumar, “Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu”, International Journal of Science and Research (IJSR), Vol.5, Issue.7, July 2016.