Abstract
A self-help collection is a voluntary association of cautiously regressive females from a related socio-economic related of together with rural as well as urban centers. To analyze the factors influencing SHGs in the digital era. To highlight the marketing problems in SHGs in the digital era. Thus we can determine that all Self Help Collections opt for the correct goods, competent persons for good organization, correct training for prompt manufacture, and Government assistance for training for facing the marketing
problems.
Keywords: Marketing of SHGS, digital era
References
1. V. Krishnaveni, Dr.R. Haridas, SHGs and its Marketing Problems, Global Journal of Human Social Science Economics, Vol.13, Issue.4, 2013.
2. R. Parthiban, Dr. P. Baba Gnanakumar, “Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu”, International Journal of Science and Research (IJSR), Vol.5, Issue.7, July 2016.