Abstract
The issue of employee engagement is now a hot topic that determines the subsequent life and survival duration of an organization in the competitive business environment. The proposed study will evaluate the contribution of employee engagement in employee retention with a particular interest in the contribution made by the engagement activities on commitment, job satisfaction and retention intention of employees who work in an organization. The characteristics of the contemporary workplace have given rise to various strategic problems in organizations including employee retention due to the increment in the mobility of workforce, enhanced rivalry and evolving employee expectations. Turnover rates that are high coupled with the rising cost of recruitment and training also disrupt the workflow, reduces the productivity, and harms the morale of the organization negatively. In this regard, it is important to develop an engaged culture since this would aid in ensuring that employees are also motivated, remain loyal and work towards achieving the organizational goals. This study will explore how employee engagement is multidimensional with emotional, cognitive and behavioral engagement and directing to retention. The paper addresses the most important engagement drivers including leadership style, effectiveness of communication, reward and recognition system, career development prospects and work-life balance. This study will establish the relationship between the level of engagement and the willingness to remain in a company by the employees through the primary and secondary data analysis
Keywords: Employee Engagement, Employee Retention, Job Satisfaction, Organizational commitment, Leadership, Motivation, Work Culture, Human Resource management.
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https://www.jier.org./index.php/journal/article/view/1263