Abstract
Employee involvement contributes significantly to the development of the brand in the organization. Particularly in manufacturing and consumer product companies, employees become the brand's most influential ambassadors through their performance, communication, and dedication to the company's goals. Employees' active participation in decision, making, solving problems, and company activities leads to a favourable influence on the company's brand image and customer perception. We took a fresh look at this issue and found that employee involvement helps to develop the brand at Sara Household Products. The research uses a quantitative research approach and applies statistical methods such as reliability analysis, factor analysis, multiple regression, and ANOVA to determine the connection between employee involvement and brand development. The study investigates aspects such as communication, involvement in decision, making, training and development, organizational support, and employee motivation. The results show that when it comes to brand development there are a few things that really matter. The company really needs to focus on getting employees involved.
Key words: Employee Involvement, Brand Development, Employee Engagement, Organizational Communication, Training and Development, Manufacturing Industry
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