Abstract
Advertisement plays a major role to boost the sales of any business. With the fast growth of technology, E advertising plays a major role and is used as a strategy for the growth of the company. Electronic advertising uses the other forms of social media to help a business promote and sell goods and services. Traditional advertising has created the foundation of digital marketing. Online advertising has become a need now for all businesses to win the competition. Online advertising is one of the easiest mediums through which the company can reach consumers from all corners of the world. with millions of consumers all over the world using the internet every day, online advertising is now crucial for every company. Online advertising is a great way to grow the business and increase revenue. Thus, the effectiveness of E-advertising in business paves the way for the following benefits global reach, cost-effective, focus on the target audience, measurable, engagement, Flexible, etc.,
Keywords: E- Advertising, Traditional advertising, Digital Marketing, Online advertising, Target audience, Global reach, Measurable
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