Abstract
This study explores the impact of e-commerce innovations on global business expansion, focusing on Tiruchirappalli, Tamil Nadu, as a case study. With the rapid growth of digital technologies, businesses are increasingly leveraging e-commerce platforms to reach international markets. The research investigates the role of various technological innovations, including Artificial Intelligence (AI), blockchain, and logistics optimization, in enhancing business expansion strategies. Data was collected through a survey of 385 businesses in Tiruchirappalli, using a stratified random sampling technique. The study utilizes descriptive statistics, Chi-Square tests, and multiple regression analysis to analyze the relationship between e-commerce adoption and global business success. The findings reveal a significant positive correlation between technological adoption and international market penetration. Larger businesses are more likely to adopt e-commerce innovations, and AI and blockchain technologies are identified as key drivers of global expansion. The study concludes that businesses in Tiruchirappalli, particularly in the retail and manufacturing sectors, can benefit from investing in these technologies to improve their competitive edge in global markets. This research highlights the importance of embracing technological advancements to navigate the complexities of international business expansion in the digital age.
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