Abstract
This research paper looks at how digital transformation anxiety impacts business innovation in companies, Today Digital transformation has emerged as a strategic focus area for organizations looking for innovation and sustainable competitiveness. On the other hand, despite the increasing speed of technology adoption, the anxiety of employees regarding digital transformation has remained unattended.
This paper proposes the idea of Digital Transformation Anxiety (DTA), which refers to the fear, anxiety, and resistance shown by employees in response to the increasing speed of technological development, such as artificial intelligence, automation, and digital technology. Based on the conceptual framework for research on secondary data, this study combines the existing literature to explore the relationship between DTA and business innovation.
The results indicate that unattended anxiety has a negative impact on creativity, experimentation, and innovation performance. On the other hand, by adopting appropriate management strategies and change management practices, anxiety can be leveraged as innovation power. A conceptual framework has been proposed to explore the relationship between DTA and business innovation.
Keywords: Digital Transformation, Digital Anxiety, Business Innovation, Organizational Behaviour, Change Management, Technology Adoption
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