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A Study on the Development of Micro-Entrepreneurs Through Growth Strategy in Digital ERA in reference with Nagercoil Town

Issue Abstract

Abstract 
The entrepreneurship theme is the idea that involves individuals with unique personality of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development of past years to present time. Most of the study examines relationships between performance variables and illustrate the problem faced by micro-entrepreneurship. We conquer with Gartner that “entrepreneurship research emphasis a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We taken the above statement into consideration that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting growth strategy and for aware of research results that have implications for fostering
entrepreneurship development.
Keywords:Development, Micro-Entrepreneurs, Growth Strategy, Digital Era


Author Information
K. A. Dharshini
Issue No
6
Volume No
1
Issue Publish Date
05 Jun 2019
Issue Pages
11-15

Issue References

Reference 
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