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A Study on the Development of Micro-Entrepreneurs through Growth Strategy in Digital ERA in Reference with Nagercoil Town

Issue Abstract

Abstract
The entrepreneurship theme is the idea that involves individuals with unique personalities of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development from past years to present time. Most of the study examines relationships between performance variables and illustrates the problem faced by micro-entrepreneurship. We agree with Gartner that “entrepreneurship research emphasizes a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We considered the above statement that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting a growth strategy and for aware of research results that have implications for fostering entrepreneurship development.
Keywords: Development, Micro-Entrepreneurs, Growth Strategy, Digital Era


Author Information
K. A. Dharshini
Issue No
10
Volume No
1
Issue Publish Date
05 Oct 2019
Issue Pages
11-15

Issue References

References

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