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A Study on Customer Satisfaction Towards Zudio in Trichy

Issue Abstract

Abstract 

This case study delves into the captivating narrative of Zudio, a significant player in India's fashion retail sector. Established in 2016 under the Tata Group, Zudio swiftly became a pioneer, captivating shoppers with its budget-friendly yet stylish merchandise. Through a meticulous examination of Zudio's innovative pricing strategies, such as strategic location selection, offline prominence, and an emphasis on high-volume sales, this analysis unveils the intricacies of Zudio's success story. By navigating the complexities of the competitive retail landscape, Zudio has cemented its position as a frontrunner in accessible fashion. This study offers a comprehensive exploration of Zudio's journey, spotlighting the critical elements that have propelled its remarkable achievement and presenting valuable insights for industry counterparts aiming to replicate its low-cost prowess. Keywords: Zudio, Low-Cost Advantage, Business Model Innovation, Trent Ltd


Author Information
Dr.N. Mohamed Siddiq
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
573-580

Issue References

References  

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