Abstract:
The largest factor in both customer satisfaction and customer attractiveness is online buying. The majority of businesses in today's technologically advanced world use online purchasing to both please and draw in new clients. The impact of internet shopping on raising consumer satisfaction is the main topic of this study paper. In addition to this goal, the study also tries to ascertain the level of consumer satisfaction with the products and services. The study also sought to determine how internet shopping affects consumers' quality of life. The study was conducted using the positivist ideology, descriptive design, deductive research strategy, and primary data-gathering method. The study's conclusions make it clear that Internet shopping benefits businesses by expanding their market share and enabling higher levels of customer satisfaction within the company. The study has also made it clear that online shopping has a variety of consequences for an organization's company.Based on the data, it is desired that online shopping helps an organization expand, as this would result in more financial benefits for the firm.
Keywords: - customer satisfaction, online shopping, internet marketing, online customer, business.
Cao, K., Wang, J., Dou, G.andZhang, Q., 2018.Optimal trade-in strategy of retailers with online and offline sales channels. Computers & Industrial Engineering, 123, pp.148-156.
Campbell, D.J. Task complexity: A review and analysis. Academy of Management Review, 13-1-1998.
Crawford, E.C., Jackson, J. and Pritchard, A., 2017. A More Personalized Satisfaction Model: Including the Bfi-44 In the American Customer Satisfaction Model. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 30, pp.1-33.
Duarte, P., e Silva, S.C. and Ferreira, M.B., 2018. How convenient is it?Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services, 44, pp. 161-169.
Fagerstrøm, A., Arntzen, E. and Foxall, G.R., 2011. A study of preferences in a simulated online shopping experiment. The Service Industries Journal, 31(15), pp.2603- 2615.
Familmaleki, M., Aghighi, A. and Hamidi, K., 2015. Analyzing the influence of sales promotion on customer purchasing behaviour. International Journal of Economics & Management Science, 4(4).
Hanif, M., Hafeez, S. and Riaz, A., 2010. Factors affecting customer satisfaction. International research journal of finance and economics, 60(1), pp.44-52.
Hennig- Thurau, T. and Klee, A., 1997. The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development. Psychology & Marketing, 14(8), pp.737-764.
Jiang, Y., Shang, J., Liu, Y. and May, J., 2015. Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation. International Journal of Production Economics, 167, pp.257-270.
Li, Y., Xu, Z. and Xu, F., 2018. Perceived control and purchase intention in online shopping: The mediating role of self-efficacy. Social Behavior and Personality: an international journal, 46(1), pp.99-105.
Lim, S. and Lee, B., 2015. Loyalty programs and dynamic consumer preference in online markets. Decision Support Systems, 78, pp.104-112.
Lu, P.H. and Lukoma, I., 2011. Customer Satisfaction towards Retailers: ICA, ICA NÄRA and COOP FORUM.
Mackey, A .and Gass, S.M., 2015.Secondlangu age research: Methodology and design.Routledge.
Palmer, Kimberly, More Consumers Using Tablets to Holiday Shop Study". December 8, 2011
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. Exploring the implications of the Internet for consumer marketing. Retrieved June 28, 1997.