Abstract
This study mainly focuses on customer satisfaction with cab driver’s service quality. In the taxi service industry, like any other industry, the consumer is always at the centre of all managerial processes forming a focal point around which the business revolves. A company creates products and services with the needs and wants of the consumer in mind. The taxi service industry is one of the fastest growing transportation industries in India and to provide excellent service, the industry needs to identify and evaluate the existing products and services, as observed in the industry, finding out what the significant needs and preferences of the consumer are and what leads to customer satisfaction. With this objective, this study was conducted to consider the taxi service industry in India and determine the factors affecting customer satisfaction in this industry.
Keywords: Customer Satisfaction, Service Quality, Cab drivers, Service Industry
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