Abstract
The growing use of the Internet in chengalpattu metropolis provides varied opportunities for online shopping from both patron and supplier attitude. If Electronic entrepreneurs (E-Marketers) realize the elements affecting online chengalpattu city behavior, the relationships among those factors and the type of online consumers, they can besides broaden their marketing techniques to transform potential customers into energetic buyers while retaining its original consumer base. This takes a look at makes a specialty of the elements which online shoppers take into attention at the same time as purchasing online. This research will help in finding the effect of e-marketplace on clients‟ buying patterns and how their protection and private ness worries approximately online marketing affects their online buying behavior. The have a look at will besides embodying the various necessary inputs to equip the entrepreneurs for creating online marketing extra lucrative and assured utilizing including price to the present offerings.
Keywords: E-Commerce, Online Consumer Behavior, Consumer Perception, Customer Relationship.
Reference
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