Abstract
This study investigates customer perceptions towards e-commerce, with a focus on e-tailing platforms such as Amazon, Flipkart, Meesho, and Myntra in Trichy City. The primary objectives of the research are to examine customers’ preferences in product categories, identify the most popular e-retailer among consumers, analyse the factors influencing consumer behaviour, and assess the overall shopping experience with these e-retailing platforms. Data was collected through surveys conducted with online shoppers in Trichy, exploring variables such as product preferences, platform usability, and the impact of discounts, customer service, and delivery. The findings provide valuable insights into how local consumer preferences and behaviours shape the success of e-retailers in smaller urban markets like Trichy, and offer recommendations for improving customer experience. Keywords E-tailing, Customer Perception, Product Preferences, Consumer Behaviour,
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