Abstract
Indian Banking industry is witnessing a supreme opposition. To stay ahead, banks are coming up with a buildup of services to attract customers. Services include 24-hour banking, Service at the entrance step, Telephone banking, Internet banking, and Extended Business Hours (EBH), With convenience, speed, competence, and efficiency, these virtual banks, in effect have opened up a new world of possibilities and brought major changes in providing a broad range of services. Virtual banks are currently seen as a response to the confront of designing a new service channel that is fully secure, and useful and that customers can with pleasure learn to use and trust it. Virtual banking, a powerful "value-added" tool, has become an important tool for banks to draw and keep customers. Though these services aim to satisfy customers, there is a need to understand customer awareness, observation, and the level of maintaining it. In the present Research work, attempts are made to measure these issues on four virtual banking services existing in the city banks.
Keywords: telephone banking, internet banking, extended business hours
Reference
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