ABSTRACT
India’s online food ordering sector saw a strong growth rate in the number of
daily orders, growing consistently at 15 percent every quarter from January to
September last year, according to a report from Red Seer Consulting. There is a need
to identify risk factors and attitudes of customers in using food ordering apps. This study aims to identify whether the perception impacts the Engagement of
Customers use food-ordering apps. A descriptive research approach is used to assess
the opinion of the customers and how they perceive in using the app and how these
perceptions motivate the customers to engage in using the food ordering app. A
structured questionnaire with 6 constructs – 3 measuring customer perception and 3
measuring Customer Engagement was designed with close-ended questions and the
survey was conducted in different areas of Coimbatore. The total respondents of was 193
were recorded using a questionnaire and Google Forms using Convenience sampling. To
attain the specific objective, T- TEST, and ANOVA were used and a suitable hypothesis
formulated. According to the results, there is a difference in Customer Perception and Engagement. It has been found that there is an association between Customer
Perception of online food ordering app and Customer Engagement.
Keywords: Customer Engagement- Customer Perceived Perception - T - Test -
ANOVA
Received : 4th August 2019
Accepted : 15th August 2019
Published : 25th September 2019
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