Abstract
The Indian Retail market has undergone a revolutionary change and has witnessed an amazing metamorphosis in the past 10 years; the transformation proved that the luxuries of yesterday are becoming increasingly necessities of the present regime, India ranks among the best countries to invest in retail space. Some of the factors that make India so striking include having the second largest population in the world, a middle class of 600 mn people, increasing urbanization, rising household incomes, connected rural consumers, altitudinal shift and increasing consumer spending, Retail is India's largest industry, currently accounting for over 10% of the country's GDP and 8% of total employment, Recent Indian policy changes allow 100% FDI under the spontaneous route for single-brand retail trading. The online business has changed the form of retailing done in India. India's Internet users are expected to reach US 125 billion dollars in April 2017, double it will be by 2020 US 250 billion dollars; Online business is majorly supporting, and the revenue for the online business is expected to be dual from US 39 billion dollars to US 120 billion dollars by 2020 by showing the highest growth in the world at 51% and the way online business has replaced the shop manner of consumers, which aims to study how and what influence consumer to choose the offline and E-Commerce mode.
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