Abstract
Kwality wall’s (Ice-Cream) the original Indian company was found in 1956. Hindustan Unilever Limited (HUL) is a consumer goods company based In Mumbai, Maharashtra. Ice cream is a frozen food usually made from dairy products, such as milk and cream, often combined with fruit or other ingredients and flavours. A study is conducted on kwality wall’s ice cream towards consumer satisfaction. In this study the preference and taste of consumer are analyzed through questionnaire. The research is descriptive in nature. Convenient sampling technique has been used. Data has been collected from 120 respondents. Statistical analysis tools such as One-way ANOVA, Independent Sample T test, Correlation have been used to interpret data. The result found that most of the consumers are satisfied with taste and preference of the kwality wall’s ice cream. Keywords: Kwality Wall’s (Ice-Cream),consumer, taste and preference, Food
References
1. https ://www.scribd.com/document/54728209/36001719 -P roject-ReportonKwaIity-WaIIs-Ice-Creams
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