Abstract
The present work made an attempt to analyses consumer satisfaction with reference to green products in Tiruchirappalli, with special emphasis on perception, preference and satisfaction factors. Eco- Friendly products marketing is a concept which gives a chance to save the planet earth from human destruction. Eco- Friendly products marketing is a much broader concept and it includes industrial goods and services, consumer goods, etc. Eco- Friendly products marketing aims at raising voice against consumption, production or disposal of any products that harm the consumers, the environment or the society in any way. It is a necessity that both consumers as well as businessmen abstain from harmful products. Thus, this paper analyzes the impact on consumer perception towards Eco- Friendly products in Tiruchirappalli City. A well structured questionnaire was prepared to collect one hundred respondents and simple random sampling technique had been used for this study. The findings of the study showed that most of the respondents (65 per cent) are female, 89 per cent of the respondents belong to the age group between 18-24. Therefore product is the most influencing marketing element.
Keywords: Eco- Friendly products marketing, Impact, perception, Awareness, Usage etc.,
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