Abstract
Green marketing activities have become one of the business strategies that can be done to maintain environmental sustainability. The quality of a product will be more qualified when certified environmentally friendly. Consuming such environmentally friendly products adds value to the consumer because in addition to getting the functions offered, the product is also safe for the environment. This study aims to give information about the effect of green marketing on consumers buying behavior. Today's consumers are becoming more and more conscious about the environment and are also becoming socially responsible.
Keywords: Green Marketing, Environment - friendly, Consumer Behavior, Green products.
REFERENCES
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Online references :
https://www.researchgate.net/publication.
https://www.academia.edu/
https://www.conserve-energy-future.com/
https://onlinelibrary.wiley.com/
https://www.environmentbuddy.com/
https://www.igi-global.com/dictionary/green-marketing-strategy