Abstract
The lifestyle of people changing towards environmental protection is becoming a trend worldwide and effective measures are being taken to preserve the environment. Companies have begun to name themselves as globally approachable and the companies have to position themselves by certain environmental guidelines only if they want to remain active and functions player in the market. It also follows a protective environmental tactic that
helps to raise the resource efficiency of processes, products, and services, and decrease the risk to environment and to people. Generally, consumers most frequently used terms associated with eco-product or eco-friendly products. The terms are eco-friendly, ozonefriendly, phosphate-free, and ecologically friendly. The based on the researchers made an empirical study to awareness of eco-friendly products, and their influence on buying behavior of consumers and collected sample data from 150 consumers by distributing well structured questionnaires. The study reveals that the majority of respondents are aware of eco-friendly products from the major sources is social media (54%) followed by newspapers and television/radio advertisements.
Keywords: Environment, Consumers, Eco friendly, Awareness.