Abstract
This study examines consumer preferences and attitudes towards Fast-Moving Consumer Goods (FMCG) products. FMCG products play a pivotal role in the everyday lives of consumers, as they encompass items like food, beverages, personal care, and household essentials. The product operates at low profit margin. Indian FMCG sector is the major contributor to Indian economy. The taste and preference of consumer are changed often. Every customer in the market has own brand preference. Customer will be looking for certain attributes before purchasing the FMCG products.
Keywords: consumer preference, brand loyalty, perceived quality, FMCG
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