Abstract
Online shopping is a form of electronic commerce that allows consumers to directly buy goods or services from a seller over the internet using a web browser. An online shop evokes the physical analogy of buying products or services at a brick-and-mortar retailer or shopping center; the process is called business-to-consumer online shopping. In the case where a business buys from another business, the process is called business-to-business online shopping. This is evident because of the increase in retailers now offering online store interfaces for consumers. With the growth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service requirements. This study highlights the buying behavior of online shopping consumers.
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