Abstract
Mutual Fund is one of the right sources that attract small and medium investors, which resulting to strengthen the capital market. The persons, who investing in mutual funds are having many reasons such as dividend
declarations, tax benefits, lesser risk, and value of assets, cost etc.The mutual fund industry in India has undergone a most successful phase in the last 10 years. The Asset under Management (AUM) has shown a tremendous growth since inception from 25 crores in the year 1965 to 701443 crores in the year ending 2016. In the last few years, there has been consistent rise in the number of mutual fund folios in equity funds as inflows has risen largely due to the positive returns from equity funds compared with benchmark indices coupled with changing mindset of retail investors and success of investors awareness programs. As on Oct, 2016 total folios for the mutual fund industry stood at 5.12 crores with most coming from in the form of equity, while debt oriented schemes saw its folios at 95.29 lakhs. But this tremendous growth in the mutual fund industry in India is still lacking far behind other developed nations. With this background both primary data and secondary data have been collected, tools used to measure awareness based on Percentage analysis.
Keywords: Mutual Funds, Investments, Awareness’ level.