Abstract
Indian consumers are particular about buying their products. The choice of consumers differs based on E-commerce and Retail outlets. Since the start of the technological development in recent years, most of the consumers are leaning towards online buying instead of the traditional buying in the retail stores. Technology is making things simpler that everything is available in the tip of their finger. Major purpose of the study is to know the strategies and tactics used by online stores which make people buy more from them when compared to the retail stores. The recent study shows that online buyers are constantly increasing due to variety of discounts and offers given by online stores with much ease when compared to retail stores. The conventional buying from the traditional stores is reducing. The age group also matters when it comes to buying products online. Different age groups show different buying behavior. The primary data has been extracted by preparing questionnaires and observation has been made in accordance by considering different age groups. The problem of this study is due to lack of technological knowledge and lack of availability of the products in semi urban and rural areas, the strategies of online stores will not be effective.
Key words: Online vs. offline buying, Strategies, e-commerce, retail buying, consumer buying behavior.