Abstract
The most fundamental component of human life, since the beginning of time, has been communication. However, several technological advancements have transformed the way people communicate, giving rise to the emergence of social networking sites. Social media has a cultural influence on local and international news, politics, and community service, health issues impacting families and teenagers, and food and fashion trends. A new type of marketing has emerged as a result of social media, using a unique online public figure known as the social influencer. Digital natives, often known as Generation Z, are currently the most active users of social networking sites (SNS). Gen Z finds social networking sites to be a terrific method to message other active users online, discuss their experiences, create and share personal profiles, and trade information, photographs, and videos. Social networking services like Facebook, Instagram, Twitter, WhatsApp, YouTube, and others have become very popular due to the recent surge in internet users. All digital platforms offer some type of communication system and display user personal information, despite the fact that each one has a unique purpose and feature set. This study aims to ascertain how social networking sites impact Gen Z, their viewpoints, and the difficulties they encounter while using SNS.
Keywords: Social networking sites, Digital platforms, Gen Z, impact and influence
References
Namaziandost, E., Neisi, L., Mahdavirad, F., &Nasri, M. (2019). The relationship between listening comprehension problems and strategy usage among advance EFL learners. Cogent Psychology, 6(1), 1691338.
Lin, J., Lin, S., Turel, O., &Xu, F. (2020). The buffering effect of flow experience on the relationship between overload and social media users’ discontinuance intentions. Telematics and Informatics, 49, 101374.
Kumar Swain, R., &Pati, A. K. (2021). Use of social networking sites (SNSs) and its repercussions on sleep quality, psychosocial behavior, academic performance and circadian rhythm of humans–a brief review. Biological Rhythm Research, 52(8), 1139-1178.
Ezeji, P. O., &Ezeji, K. E. (2018). Effect of social media on the study habits of students of AlvanIkoku federal college of education, Owerri. International Journal of Educational and Pedagogical Sciences, 12(1),