ABSTRACT
Marketing is basically done to influence the target audience and make them buy the company’s product or service. The company tries to market its product/service on various platforms available. Now it has been a new trend to do marketing on social media platforms. Influencer marketing has also been used as a marketing technique. This research work aims to identify the reach and response of social media marketing and influencer marketing. This research aims to find which brand has more reach on Instagram and Facebook & which celebrity of has more power on Instagram and facebook to convince their fans (customers) to buy a company’s product or service.
Keywords - social media marketing, influencer marketing, target audience, celebrity, and various platforms.
Received : 23th February 2019
Accepted : 15th February 2019
Published : 25th March 2019
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