Abstract
The management institutes should develop best teaching pedagogies incorporating values to their students as their customers. The industrial requirements must be understood by the management academicians and the curriculum should be designed in the same way. The different teaching pedagogies like case method, class room teaching, and role play, live projects, group assignments, compulsory mentorship, quizzes and other techniques. The researcher made an attempt to rank these teaching pedagogies.
Keywords: Service Quality, Teaching Pedagogies, Management Institutes and Rankings
References
Shri Vastava,P.K.”Marketing Management in a developing economy”,Sterling Publishers(p) Ltd,New Delhi 1991.
Smagalla, D. "Does Promotion Pricing Grow Future Business?" MIT Sloan Management Review 45, no. 4 (2004): 9.
Stanton W.J, “Fundamentals of marketing”, Tata Mc Graw Hill , New York. 1967.
Aaker, David, A., Building Strong Brands, Free Press, Charlotte, New York, 1996.
Albaum , Gerald and Ven katesan , M., Scientific Marketing Research, Free Press, New York, 1971.
American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.
Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.
Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.
Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.
Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.
Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.
Mayakkannan (2019) Customer perception on service quality towards retail banking in Chennai; retailing: trends in the new millennium, 2019; MJP Publisher
Sumathy, KP Vipin (2017) Digital payment systems: Perception and concerns among urban consumers; International Journal of Applied Research: volume 3 issue 6 Pp 1118-1122
Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd.
Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with unobserved variable’, In Bohrnstedt G, W. and Borgatta, E.F (ed). Social Measurement: Sage, Beverly Hills.
Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). ‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco.
Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557–85.
Dr M. Sumathy (2010) Banking Industry Vision-2010, the Indian banker; Volume2pp33-37
Mayakkannan (2020) A study on performance evaluation of selected public and private sector banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206
American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.
Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.
Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.
Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.
Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.
Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.