Abstract
The management institutes in Maharashtra state use number of sales promotion tools to attract the students as their customers. The sales promotion or marketing tools may range from only one marketing tool to multiple marketing tools depending on the management of management institutes. Here, in this paper, researcher tried to identify the number of marketing tools utilized by management institutes in Maharashtra. The researcher made an attempt to study different Marketing Tools used by Management Institutes in Maharashtra. At the end of the research paper, the conclusion is drawn as Management Institutes in Maharashtra State used different marketing tools to reach their target customers that were students.
Keywords: Sales Promotion Tools, Marketing Tools, Management Institutes, Marketing Mix and institutional marketing .
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