Abstract
Tourism refers to traveling outside one’s usual environment for recreational, leisure, or business purposes. It is vital for any country as it generates employment, helps the country earn large foreign exchange, and contributes to GDP among others. This study is a review of the Indian tourism industry. For this research, a survey was conducted of 182 respondents to understand the growth of tourism in India, the type of tourism products promoted, the benefits of tourism, problems that hamper the tourism sector, and measures undertaken to promote tourism in India. Findings indicate that leisure tourism is the most popular product of tourism. Additionally, most tourists undertake recreational activities, use local transportation services, and eat at local restaurants while on a tour. Further, safety, connectivity of destination, and cleanliness emerge as important factors that impact their experience; however, the respondents are not satisfied with these factors thus indicating areas of improvement. The government and the private sector have undertaken a number of initiatives such as M Visa, 100% FDI, etc. for the growth of this sector.
Keywords: Tourism, Employment, GDP, Tourism Products
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