ABSTRACT
Digital Digital transformation is reshaping how businesses operate, creating opportunities to prioritize customer needs through technology-driven solutions. This article explores how integrating digital tools into business operations enhances customer satisfaction, improves efficiency, and drives innovation. By examining the challenges and opportunities of digital transformation, the study offers actionable strategies for companies aiming to adopt a customer-centric approach. The discussion includes an analysis of methodologies, case studies, and trends shaping the future of digital business operations. Additionally, this study delves into the importance of aligning technology adoption with organizational culture and long-term strategic goals to ensure sustainable growth.
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