Abstract
The research looks at how work life quality impacts employee satisfaction within the private sector insurance sector. Organizational success depends heavily on understanding which factors promote worker satisfaction and wellbeing in light of growing insurance sector competition and changing industry challenges. The four essential components of quality work life namely environment at work alongside life-work harmony and career advancement potential and financial rewards significantly impacting employee mindset and work-related performance. The analysis shows that fundamental QWL components including supportive leadership together with effective communication strategies and organizational maintenance of work-life equilibrium directly impact employee job satisfaction. Workers who receive development chances together with performance-based bonuses demonstrate greater job satisfaction and organizational commitment. Perceptions of QWL differ across demographic segments of age, gender and job experience which demonstrates the vital need to tailor workplace enhancement strategies. Organizations must develop a supportive work environment which directly enhances both employee retention and productivity levels. This research supports the expanding field of human resource management in private insurance by providing specific tactics to boost work quality and reduce job dissatisfaction. The research delivers final recommendations which advocate for flexible schedules and comprehensive career development programs and transparent assessment methods for employees in the private insurance sector. Private insurance companies must deal with these matters to create an engaged workforce which leads to improved organizational success.
REFERENCES
Agarwal, R. (2014). Work environment and job satisfaction of employees in private sector banks. Indian Journal of Research, 3(12), 31-33.
Agha, S., & Aslam, S. (2016). The impact of quality of work life on job satisfaction in banking sector of Pakistan. International Journal of Academic Research in Business and Social Sciences, 6(7), 346-358.
Ashfaq, M. (2013). The impact of quality of work life on job satisfaction: A case study of employees in Pakistan. International Journal of Business and Social Science, 4(13), 201-210.
Dhamija, P., Gupta, S., & Bag, S. (2019). Measuring of job satisfaction: the use of quality of work life factors. Benchmarking: An International Journal, 26(3), 871-892.
Lee, C. W., & Cho, S. (2011). The effects of quality of work life on job satisfaction and organizational commitment in service industries. Journal of Service Science and Management, 4(3), 238-246. https://doi.org/10.4236/jssm.2011.43030
Pirakatheeswari, P., Meenakshi, P. P., & Amsaveni, N. (2024). A Study on Work Life Balance Of Private Sector Insurance Employees With Special Reference To Coimbatore CITY. Journal of Philanthropy and Marketing, 4(1), 183-200.
Revathi, S. (2024). Effects Of Work-Life Quality On Employees' Job Satisfaction, With A Focus On Public Sector Insurance Companies. Educational Administration: Theory and Practice, 30(2), 1054-1061.