Abstract
The management institutes in Maharashtra use Publicity as a marketing mix element for admissions in Management institutions. Publicity is made by the students and alumni of the management institute, if the educational and placement services are good then the publicity would be in the favor of management institutes otherwise if the educational and placement facilities are not provided as per the expectations of the students then the publicity would not be favoring to the management institutes. In this research paper, researcher tried to analyze the impact of publicity on admissions in management institutes in Maharashtra. It is found that Publicity made by the alumni and students had also influenced on branding and marketing of Management Institutes to get more admissions in Maharashtra State.
Keywords: Publicity, Admission, Branding and Management Institutes
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