Abstract
Insurance companies play a vital role in the economy. This study deals with the problems faced by the policyholders among the insurance companies. The research mainly concentrates on the dimensions such as problems of policyholders like do not have adequate knowledge, no proper clarification and negative attitude of the advisor. The primary data for the research work was collected through the structured questionnaire. A sample of 100 policyholders was taken for this research purpose. The main intention of this paper is to impart the level of problems faced by the policyholders among the insurance companies. The study reveals that the private sector has done its best to canvas the people by door to door in village and urban campaigns. The private Life Insurance companies put its efforts it becomes the boon for the LIC to increase its business in the Indian market. It is seen that most of the customers preferred to opt LIC over the other private insurer.
Keywords: Insurance Companies, LIC, ICICI, Chennai City
Reference
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